Wests Tigers announce new apparel partnership with Steeden

Wests Tigers have today announced that leading sportswear manufacturer Steeden has signed on as the club’s official apparel partner.

The three-year agreement will see Steeden produce on and off-field apparel for Wests Tigers players and fans alike, including the club’s brand new 2021 jersey range.

The industry-leading deal will also see Wests Tigers become the first NRL club to partner with Steeden, who have been heavily involved with rugby league for several decades.

Wests Tigers CEO Justin Pascoe said the partnership was an exciting move for the club.

“On behalf of all at Wests Tigers, I’d like to say how pleased we are to launch our new partnership with Steeden for the coming years,” Pascoe said.

“I’d also like to extend a special mention to Steeden Director Nick Gray for his efforts over the past year in setting a strong direction for our organisations moving forward. Steeden have proven to be a true leader in sports manufacturing and I’m sure this partnership will only be beneficial to not only our playing group but our Members and fans alike.

“As a club, we’ve worked really hard with Steeden to put together a range that combines some of our existing fan favourites of the past with some stylish new additions,” Pascoe added.

“There’s something for every Wests Tigers fan in this year’s offering and we’re excited to reveal our 2021 merchandise range in full in the coming weeks.”

Steeden Head of Brands Clayton McErlane said the organisation was looking forward to taking the next steps of the partnership with Wests Tigers.

“We’re extremely excited to transition into this official partnership with Wests Tigers for the coming three seasons,” McErlane said.

“Steeden have been synonymous with rugby league for over half a century and have grown to become an iconic rugby league brand known throughout the world. This next step is an extremely exciting evolution for our organisation as we showcase the same qualities and expertise in an on-field range as we have for many years with our equipment.

“Wests Tigers are one of the strongest sporting brands in Australia and we know that this ambitious investment will only bring about a positive result for both organisations as we continue to extend our lead in the apparel space,” McErlane said.

Wests Tigers new on-field jersey range for 2021 will be revealed and go on sale on December 2, along with the full player and supporter apparel range.